21/F, Jonsim Place
228 Queen's Road East, Wanchai
Hong Kong
ph: 852 5100 3555
fax: 852 2572 0550
enquiry
A brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include:
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.
LeeMak International Network provides Branding Consultancy for companies that wish to stay ahead of its competitors in the market place. We can help you identify your brand values and develop branding and marketing strategies to differentiate your products / services above your competitors.
We make a difference for your business!
Copyright 2012 IntoChina. All rights reserved.
IntoChinaGroup is a group of member firms or professional individuals who are experienced in retail/wholesale market for consumer products in Greater China which covers Hong Kong, Taiwan, Macau and People’s Republic of China. Each member firm is a separate legal entity and does not act as agent of ICG or any other member firm. ICG does not provide any services to clients directly but its members do. ICG is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judegement or bind them in any way.
21/F, Jonsim Place
228 Queen's Road East, Wanchai
Hong Kong
ph: 852 5100 3555
fax: 852 2572 0550
enquiry